INTERNATIONAL B2B CONTENT AND MARKETING STRATEGIES FOR THE POST-PANDEMIC WORLD
Now that most technology companies have recovered from the impact that the COVID-19 pandemic caused over the past several years, they are looking for marketing strategies that will help them to accelerate business and possibly make up for revenue lost from the pandemic.
This international study explains what your peers are finding highly effective to engage prospects and increase the number of top-of-funnel sales leads, like:
1. 52% of B2B companies prioritize video
2. 30% of companies are publishing content DAILY
3. Canadians look to be ahead of the game in Content Best Practices
4. The UK and US appear to handle Content Strategy similarly
5. The largest companies in our survey value Sales Teams Feedback in measuring content efficacy
And much more!