How Industry Leaders Are Planning Their 2024 Marketing Budgets

2023 was a tumultuous year, marked by a staggering 190% increase in inflation since 2020. Companies struggled to weather the economic storm and maintain profitability.

How are you prioritizing your 2024 B2B tech marketing budget? We surveyed ~ 500 B2B tech marketing execs in 5 geos to understand priority programs for 2023, how they performed, and how priorities are changing in 2024.

A few highlights from our research include:

  • 79% reported moderate to sever impact from the economic downturn
  • 75% reported recieving funding in 2023
  • 55% increased marketing budgets, prioritizing investment in marketing and website tools
  • Even more expect to increase marketing budgets in 2024

Read the full report for actionable insights!