The CMO Wake-Up Call

Your marketing reality check has arrived.

Marketing budgets are shifting. AI is changing hiring. And CMOs are under pressure to deliver ROI like never before.

This in-depth report from 10Fold, based on survey responses from 125 U.S.-based marketing executives, uncovers how leading tech marketers are adapting to new budget realities, evolving performance expectations, and the real impact of AI in their strategies.

What you'll learn:

• Who’s spending more—and why - 56% of companies increased budgets in 2025, with enterprise software and AI companies leading the charge.
• AI’s double-edged sword - AI is transforming teams, but not replacing them. 42% of marketers using AI increased agency or staffing spend—and only 27% reduced headcount.
• The KPI Paradox - More budget doesn’t mean higher expectations. 52% of marketing leaders kept KPIs flat or even scaled them back.

Don’t get left behind. Download the full report!