The 2025 B2B Content Marketing Reality Check

How B2B Marketers Are Managing More Content, Tighter Budgets, and the Shift Towards AI

In 2025, B2B marketing teams face an unprecedented content crunch. According to 10Fold’s new global survey, nearly every marketer is producing significantly more content—but with only modest budget increases. The result? A high-pressure environment demanding smarter strategies, stronger partners, and AI-enabled execution.

This exclusive report reveals how today’s top-performing marketing teams are adapting—and what it means for your own strategy. Get a first look at how leaders in enterprise tech, fintech, cybersecurity, and more are navigating the complexity.

Inside the Report:

• 89% of marketers are increasing content output, but only 1 in 5 saw budget boosts above 10%.

• AI is transforming workflows without replacing talent - 83% of AI adopters maintained or added staff.

• Hybrid strategies win - 88% of marketers still rely on agencies for content creation, distribution, and analytics.

This is Part I of a multi-part series. Whether you're rethinking your how you're allocating resources or evaluating your AI stack, this report helps you benchmark your approach against today’s most adaptive marketers.

Download the full report and get insights that can reshape your strategy for 2025 and beyond.